UNWTO has developed a Silk Road Programme which is promoting the
sustainable tourism development alongside the historic Silk course. This
program will enable the equal benefit for the local communities involved, while
involving investors and supporting conservation of the cultural and natural heritage(UNWTO,
2013a).
The member states are : “Albania, Armenia, Azerbaijan, Bangladesh,
Bulgaria, China, Croatia, DPR Korea, Rep. Korea, Egypt, Georgia, Greece, Iran,
Iraq, Israel, Italy, Japan, Kazakhstan, Kyrgyzstan, Mongolia, Pakistan, Russia,
Saudi Arabia, Syria, Tajikistan, Turkey, Turkmenistan, Ukraine and Uzbekistan
(as of November 2012).” (UNWTO, 2013b)
The areas that they are
focusing on are divided into 3 categories:
1. Promotion
and Marketing
2.
Capacity
building and destination management
3.
Easiness
in travel (UNWTO, 2013c)
Further information is
available on the UNWTO website under Silk Road Programme.
This program will enable different cities to benefit from tourism.
Looking forward into opening new destinations to the tourism market.
Sources:
UNWTO (2013a), UNWTO Silk Road
Programme, [online]. Available at: http://silkroad.unwto.org/en
UNWTO (2013b), UNWTO: Member States , [online]. Available at: http://silkroad.unwto.org/en/content/member-states
UNWTO (2013c), UNWTO: Key focus
area, [online]. Available at: http://silkroad.unwto.org/en/content/key-focus-areas